K11’s First Flagship Undertaking within the Chinese language Mainland Formally Named K11 ECOAST, Developing A New Harbourfront Cultural Retail Vacation spot within the Higher Bay

SHENZHEN, China, July 18, 2022 /PRNewswire/ — A one-of-a-kind business complicated value RMB10 billion and collectively evolved through New Global Construction Corporate Restricted (the father or mother corporate of K11) and China Traders Shekou Holdings in Shenzhen, used to be formally named K11 ECOAST.

Positioned in Prince Bay, Nanshan, Shenzhen, and with a complete GFA of 228,500 sq. meters, K11 ECOAST is K11’s first flagship undertaking within the Chinese language mainland consisting of K11 Artwork Mall, K11 HACC multi-purpose artwork area, K11 ATELIER workplace development, and the Prom. The foundation for the title “K11 ECOAST” combines the idea that of inexperienced construction along the conservation of waterfront assets. The complicated is devoted to selling a sustainable, round way of life and built-in the idea that of environmental coverage throughout the energy of creativity, tradition, and innovation.

Scheduled to open on the finish of 2024, K11 ECOAST would be the new harbourfront cultural retail vacation spot and round economic system trailblazer within the Higher Bay Space.

K11’s First Flagship Undertaking within the Chinese language Mainland Formally Named K11 ECOAST, Developing A New Harbourfront Cultural Retail Vacation spot within the Higher Bay

Aerial View of K11 ECOAST

Globally famend artists and architects forge K11 ECOAST into a brand new inventive cultural benchmark within the Higher Bay Space

Blessed with distinctive geographic benefits in winding promenades and breathtaking seascapes, K11 ECOAST will galvanize guests with herbal good looks and the unusual reviews it supplies. Upholding the core values of Artwork, Folks, and Nature, K11 ECOAST has partnered with 50 world-leading artists and designers to create essentially the most aesthetic and impactful of China’s beach artwork districts.

A workforce of architects of K11 ECOAST contains David Chipperfield, a famend UK architect, one in every of best 8 architects venerated with a knighthood and the dressmaker of Shanghai West Bund Museum, OMA which designed the CCTV Headquarters in Beijing, and main Eastern architect Sou Fujimoto, celebrated for his integration of nature and structure. The 3 architectural masters delve into the frilly stability between structure and nature, skillfully harmonizing the architectural design with the coastal panorama, birthing a brand new scorching spot and vacation spot for inventive tradition and eco-friendly existence within the Higher Bay Space.   

“FLOATING GARDEN PAVILION”, Rooftop installation at K11, by Sou Fujimoto

“FLOATING GARDEN PAVILION”, Rooftop set up at K11, through Sou Fujimoto

As a leading edge for cultural retail, K11 strives to advertise and incubate the cushy energy of Chinese language tradition, main each and every customer right into a adventure of creativeness. K11 HACC multi-purpose artwork area proactively combines numerous recent arts and inventive tradition to provide a great exhibition and process platform for artists, designers, and artwork organizations. Thus far, partnerships had been established with main artwork and cultural establishments around the globe to construct the ecology of the distance. Global famend names like MoMA PS1, the Centre Pompidou, the New Museum of Fresh Artwork, and the Palais de Tokyo are onboard. K11 HACC gathers cultural and inventive vanguards and joins palms with well-known curators to offer a excellent recent inventive international.

K11 HACC at K11 ECOAST will create a compelling area for inventive communique thru a selection of recent masterpieces from around the globe, and act as a grand level for up-and-coming Chinese language artists to stimulate creativity, enrich city dwelling, and identify an inspirational cultural and inventive hub.

Visual Rendering of K11 HACC multi-purpose art space

Visible Rendering of K11 HACC multi-purpose artwork area

The K11 Artwork Mall will permit guests to experience exceptional works of art contributed through international artists in honor of Shenzhen’s distinctive tradition, together with public artwork items through two feminine sculptors–Phyllida Barlow from the United Kingdom and Monika Sosnowska from Poland.

K11 is the drive at the back of the “Artwork + Trade” fashion, growing added worth for companies and selling the improvement of native artwork and tradition inside of a commercially outlined area. The concept that of integrating artwork and folks with trade is embodied in all sides of the K11 ECOAST format, from its split-level entryway design to its 270° sea view eating places, pet-friendly surroundings and the immersive multi-sensory inventive revel in presented. With a prepared center of attention on long-term social construction, cooperation is underway with New Global Workforce, which boasts an enormous ecosystem of over 14 million contributors and creates proportion values with communities. Partnerships like those lend a hand to ship a extra assorted business revel in with inventive and cultural options, attracting new generations in pursuit of cultural and religious tendencies.

Biggest Overall LEED Platinum Pre-Qualified Cluster of Constructions within the Higher Bay Space

K11 ECOAST used to be designed and built according to China’s 14th 5-12 months Plan nationwide tips on environmental coverage and sustainable construction for the round economic system. Echoing the “0-Waste Town” development pilot program undertaken in Shenzhen, K11 ECOAST capitalized at the alternative to behave as a pioneer through integrating round economic system rules into its design and operations, remarkably decreasing waste, and making sure environmental coverage in architectural design, meals, style, and training. In consequence, waste has been lowered considerably, making sure higher environmental coverage and a greener, more secure, extra relaxing retail revel in for guests.

K11 ECOAST embraces the “Sponge Town” thought for sustainable stormwater control, assuaging force at the town’s current drainage machine. That includes 60,000 sq. meters of outside landscaping, the most important amongst all K11 tasks, K11 ECOAST absolutely accommodates inexperienced and wholesome development ideas into its design the usage of renewable power, recyclable fabrics, and hospital-grade air filtering techniques. K11 ECOAST is composed of 3 WELL pre-certified and LEED Platinum pre-certified structures on the best certification point, making it the most important overall LEED Platinum pre-certified cluster of structures within the Higher Bay Space. 

K11 ECOAST Contributes to Town-Business Convergence and Win-Win within the Higher Bay Space

Positioned within the Nanshan District of Shenzhen, a core Higher Bay Space town, K11 ECOAST boasts an infrastructural community highlighted through more than one built-in transportation techniques and a one-hour dwelling circle that extends to 30 million folks and a space of important affect in lots of Asian international locations.

With the Belt and Highway tips, Shenzhen is dedicated to development itself into essentially the most aggressive world client hub town. Right here, K11 ECOAST, at the side of a lot of world manufacturers, will unencumber the native intake doable and force internationalized intake in Shenzhen and the Higher Bay Space. Within the period in-between, Shenzhen is enforcing the Sustainable Construction Targets and taking the lead in making a fashion town which embraces the harmonious coexistence of folks and nature, which acts because the consistent driver at the back of the sustainable construction of K11 ECOAST. Sponsored through Shenzhen’s prepared innovation spirit and large marketplace doable, an incentive for the consistent upgrading of manufacturers, K11 ECOAST will make improbable contributions to financial construction within the Higher Bay Space.

Visual Rendering of K11

Visible Rendering of K11

Integrating arts, trade, and the round economic system, K11 ECOAST is destined to grow to be a harbourfront cultural retail vacation spot within the Higher Bay Space, pushing top of the range financial and social construction and advocating for stylish, high-end intake.

About K11 Workforce:

K11 Workforce is a singular thought logo that mixes tradition and trade, maintaining an ecosystem that caters to all walks of existence. Based in 2008 through famend entrepreneur Adrian Cheng, the Workforce encourages a deeper take a look at the interconnectivity between creativity, tradition, and innovation. Via K11 Workforce, Cheng’s intention is to complement the day-to-day lives of next-generation shoppers and create a brand new international identification for Chinese language millennials, in addition to domesticate alternatives for communities to thrive, attach, paintings and store.

K11 Workforce is primarily based in Hong Kong SAR with operations in Higher China and investments in Europe and the United States. By way of 2026, K11 Workforce may have received a footprint of 38 tasks (GFA 2.80 million squarem) in 10 towns around the Higher China. Along with its flagship K11 MUSEA, 11 SKIES, and K11 Artwork Department shops, the Workforce operates K11 ATELIER, K11 ARTUS, and K11 Make a selection. As well as, it cultivates cultural richness throughout the Hong Kong non-profit K11 Artwork Basis and the K11 Craft & Guild Basis, along instructional platforms like K11 KULTURE ACADEMY & K11 Long run Taskforce.

About K11 ECOAST:

K11 ECOAST, situated in Prince Bay, Nanshan, Shenzhen, is the harbourfront cultural retail vacation spot and round economic system trailblazer within the Higher Bay Space. Scheduled to open on the finish of 2024, the undertaking contains the K11 Artwork Mall, K11 HACC multi-purpose artwork area, K11 ATELIER workplace development, and the Prom, with a complete GFA of 228,500 m2.

Upholding the K11 logo’s core values of Artwork, Folks, and Nature, K11 ECOAST is decided to damage throughout the standard trade fashions to combine world artwork and tradition into business construction, cultivating a singular cultural retail revel in. K11 ECOAST does no longer merely carry in combination prestigious world manufacturers whilst retaining a finger at the pulse of top of the range style – it collects recent masterpieces from around the globe, and function a grand level for budding Chinese language artists. In combination, they’re furnishing a cultural and inventive hub to nourish inspiration – growing a brand new milestone in cultural retail.

Positioned within the Higher Bay Space, a space with unending doable, K11 ECOAST will quickly grow to be the flagship and crown jewel of K11. The Higher Bay Space will proceed to advertise the improvement of an inventive and inexperienced economic system leverages its cutting edge benefits along Shenzhen, and create a richer, extra imaginative business revel in and forger a more potent reference to the sector.